Although Pinterest was initially a social media network that allowed users to share, save and manage pictures (also known as pins), Pinterest has now become an effective advertising network since 2014.
Considering the fact that a majority of Pinterest users access the site to plan purchases and a majority have made a purchase after seeing the product displayed on Pinterest, getting a return on investment is highly likely if you know how to use Pinterest ads effectively.
The first step to get started with advertising on Pinterest is opening a Pinterest business account by following the prompts on business.pinterest.com. Should you have already created a personal Pinterest account, you can easily switch to a business account by clicking on “convert now”.
Make sure you set your account’s location as it will determine the currency you will be billed in and cannot be changed. Once your business account has been set up, to manage or create Pinterest paid ads, simply go to: ads.pinterest.com.
The second step is creating your advertising campaign. Campaigns help you categorize your different Pinterest paid ads. For example, should you be in the beauty industry and wish to advertise beauty products, you could set up a campaign per product you wish to advertise on Pinterest. You can also create campaigns according to your targeting. For example, you could have one campaign for ads targeting just women and another campaign for ads targeting just men. You can go even deeper, by creating a campaign per country you’re targeting.
Note, you can have an unlimited number of Pinterest ads per campaign.
The third step before even setting up your ads is knowing what goal you want to achieve. Your goal could be to build brand awareness, to generate more traffic, to capture more leads, to increase engagement or sell more products. Once you’ve identified your goal, you’ll know what your key performance indicator is (also known as KPI). For example, if your goal is to generate more traffic to your website, your KPI will be clicks. If your goal is to generate more brand awareness, your KPI will be the growth in audience size and the growth in engagement. If your goal is sales, your KPI will be the revenue generated, and so on.
The fourth step is to set up your ad. To set up your ad, go to ads.pinterest.com. The first section will show you analytics for your Pinterest paid ads. Total impressions means how many times your ad was shown. Total engagements is the total number of people who clicked on your ad to have a closer look at it, the number of people who liked the pin or commented on the pin. Total conversions is the number of people who either signed up to your offer by submitting their contact details if that’s what you are collecting or the number of people who actually bought as a result of seeing the ad.
Spend, is how much you’ve spent so far advertising your pin.
When you scroll down, you’ll also see statistics for your ads broken down into categories. You’ll have statistics under “awareness campaigns” if you selected “building brand awareness” as a campaign objective. You’’ have statistics under “engagement campaigns” if you selected “building engagement” as a campaign objective. And, you’ll have statistics under “traffic campaigns” if you selected “traffic, sales or leads” as a campaign objective.
To create your ad, click on the “plus” sign on the top right hand corner, and select “Create ad”. Choose your campaign goal, which can be either to build brand awareness, boost engagement, or get traffic to your website.
Then decide how much you wish to spend in total for the entire campaign.
The next step when advertising on Pinterest is selecting a pin you wish to promote. You will have to upload the pin to one of your boards before being able to use Pinterest ads.
The next step is very important, it’s when you decide who you wish to advertise on Pinterest to. It could either be one of your existing audiences.
Or you could choose to advertise on Pinterest to people based on their interests, keywords they type into Pinterest’s search engine, location, language, device they use to browse Pinterest, or gender.
Then make sure you decide on your maximum CPC click. Which means, the maximum amount you’re willing to spend every time someone clicks on your link. Then simply follow the prompts which include providing your address, agreeing to the terms and conditions and your payment details.
At the moment, advertising on Pinterest is only available to people who live in the US, Canada or United Kingdom.
So I hope you’ve enjoyed this video on how to effectively use Pinterest ads in 5 easy steps. Remember to leave a comment below and subscribe to our channel to receive the latest social media tips straight to your inbox.