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The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 359325 ThoughtCatalyst
Coca-Cola Content 2020 Part One
 
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Views: 695989 We are Cognitive
Why Coca Cola Is So Successful?
 
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1. People in more than 200 countries drink 1.9 billion servings every day. 2. If Coke doesn’t suit one’s taste, the public probably savors either Fanta, Limca, Thumbs Up, Sprite, Mazza or any of the Minute Maid flavors- all of which are Coca-Cola products. 3. Simplicity Simple slogans such as “Enjoy” and “Happiness” never go out of style and translate easily across the globe. 4. A significant part of Coca-Cola’s success is its emphasis on brand over product.  5. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle.  6. It started with a unique, market-tested formula. 7.  Its logo uses a timeless font. 8. Connect with Customers The slogan of coke,’Open Happiness’ is so attractive that it will definitely bring people together. After all, spreading happiness is the best feeling in life. 9. Share a Coke has been one of the oldest yet powerful campaign that Coke has used. 10. Making human connections, remaining innovative while staying true to simple principles, and creating branded experiences are all global marketing techniques that have contributed to Coca-Cola’s place as an industry leader. 11. It held retailers responsible for maintaining its high standard. 12.  It kept its consumer price fixed for 70 years. 13. Coke has always tried to associate itself as a product with a kind of life that people want to live. Even though it’s a global company, they always have a very local approach. 14. Product + Understanding the Market Demands = Longevity 15. It guided word-of-mouth advertising and developed a voice. 16.  It adopted a franchise model. 17. Coca cola values their brands a lot... they know how to build their brand with 3 processes (Segmenting, targeting, and positioning)
Views: 1004 Patel Vidhu
Richest Company Comparison
 
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An animated comparison of the richest companies in the world. Some of the biggest brands and corporations that influences our every day lives! - how rich & successful are they, how much are these corporations such as Google, Apple & Alibaba worth? Which are the biggest and most successful companies in the world? Which companies you should invest in? Also includes the Top 50 most valuable companies globally. Note: 1) A green block represent USD $1 Billion dollars, or 10 Million $100 dollar notes compacted together, which would form a cube about 2m (6.7ft) long. 2) Values are based on Market Capitalization, taken from stock exchanges from 6th to 10th March 2018. Market Capitalization fluctuates tremendously hence the valuation may change by the time you watch this video. 3) Only Public Listed Companies with a valuation exceeding 1 billion USD, and are popular with most worldwide consumers are listed. Music Used: Kevin Macload - Mystery Sax List of featured companies: Huawei, Del Monte, Acer, Mattel, Marks & Spencer, Harley Davison, Xerox, Pearson, Mazda, ITV, Yamaha, Prada, Hasbro, Tiffany & Co, Gap, Viacom, Dell, Sharp, Expedia, Clorox, LG, Motorola, Carlsberg, Toshiba, Rolls Royce, United Airlines, Hershey, Snapchat, Swatch, Tesco, Kellogg, H&M, Porsche, Autodesk, Royal Caribbean, Ferrari, Renault, Bridgestone, Arcelor Mittal, Nokia, Panasonic, Delta Airlines, Volvo, Electronic Arts, Target, Hewlett Packard, Audi, Etisalat, Ford, Singtel, Mitsubishi, eBay, Nissan, Adidas, Credit Suisse, Canon, Marriott, Estee Lauder, General Motors, T-Mobile, Monsanto, Tesla, Activision Blizzard, Hermes, Heineken, Colgate, Nintendo, Honda, Sony, FedEx, Yahoo, 21 Century Fox, BMW Group, Vale, Time Warner, Starbucks, Costco Wholesale, American Express, Saudi Basic Industries, Reliance Industries, Tata Consultancy Services, Salesforce, Caterpillar, Inditex, PayPal, BASF, Airbus, Lockheed Martin, Volkswagen, AIA Group, Goldman Sachs, Accenture, Union Pacific, Nike, Adobe, Texas Instruments, BHP Billiton, McDonalds, General Electric, L'Oreal, Naspers, BP, Netflix, 3M, Kweichow Moutai, Nvidia, IBM, LVMH, Unilever, PepsiCo, Walt Disney, Dow Du Pont, Philip Morris, Comcast, Anheuser-Busch InBev, AbbVie, Coca Cola, Mastercard, HSBC, Citigroup, Verizon, Novartis, Procter & Gamble, Ping An Insurance, Agricultural Bank of China, Boeing, Roche Holding, Toyota, Home Depot, Cisco, Oracle, Pfizer, Chevron, UnitedHealth Group, Taiwan Semiconductor, AT&T, Petro China, Bank of China, China Mobile, Intel, Nestle, Walmart, China Construction Bank, Shell, Visa, Wells Fargo, Exxon Mobil, Samsung, Bank of America, Johnson & Johnson, ICBC, JP Morgan Chase, Alibaba, Berkshire Hathaway, Facebook, Tencent, Microsoft, Amazon, Google, Apple.
Views: 7558127 Reigarw Comparisons
Coca-Cola Happiness Machine
 
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A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next? Find out 10 things you didn't know about happiness: http://CokeURL.com/yv52
Views: 9656951 Coca-Cola
Top 15 Best Global Brands Ranking (2000-2018)
 
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The ranking video compare Top 15 Best Global Brands since 2000. It comparing brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 5744940 TheRankings
Coca-Cola Content 2020 Part Two
 
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Views: 221312 We are Cognitive
Warren Buffett On Why He'll Never Sell a Share of Coke Stock
 
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"The Oracle of Omaha" and Coca-Cola board member, Warren Buffett sits down with Coke CEO Muhtar Kent to share his history, affection and enthusiasm for the company, KO stock and explains why he'll never sell a share. Read the article here: http://CokeURL.com/2wkj
Views: 1605029 The Coca-Cola Co.
Coke Creating Brand Value With Right Content
 
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In Part 2 of our interview with Leonardo O'Grady, the ASEAN Integrated Marketing and Communications Director at Coca-Cola, we talk about the brand as a world leader, and the opportunities and challenges of communicating to their customers on the global stage. http://www.digitalmarket.asia *This is a production in partnership with Click2View For more information, visit the website at http://www.click2view.asia
Views: 1079 DigitalMarketAsia
Things You DIDN'T KNOW About Coca Cola
 
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Coca-Cola is viewed as a classic staple of American culture that has grown into a worldwide phenomenon. But how much do you really know about the drink? Here’s a look at some of the company’s most interesting tidbits throughout history. Subscribe to Talltanic http://goo.gl/wgfvrr 7. Worth Its Weight In Gold Fact: the Coca-Cola company makes a lot of money. So much so, that it’s been estimated that the company makes around $35.1 billion each year on average. As of this year, the brand value for Coca-Cola was generated at being 78.14 billion US dollars which is a little less than the previous year’s 80.31 billion US dollars. That’s way more than Starbucks, Red Bull, Pepsi, and Budweiser put together. Thanks to that hefty $35.1 billion in yearly revenue, the company is technically classified as “the 84th largest economy in the world.” Which is apparently more than Costa Rica’s own economy according to a 2010 Securities and Exchange Commission that Coca-Cola had filed. 6. Medicinal Coke Before Coca-Cola was just a simple soda, it was once advertised as a medicinal tonic to “cure” ailments such as headaches, impotence, and specifically those who were addicted to morphine. Today, you couldn’t treat any of those things with the modern coke formula but there is another condition that the soda can help ease. Individuals who suffer from asthma can potentially benefit from drinking anything that is a source of caffeine, like coke or coffee during an attack. The caffeine will metabolize into theophylline, a drug that was used to treat asthma as it causes the airways to relax. It’s better to get the caffeine from tea or coffee, but most people have coke on hand. 5. Contaminated Coke It seems unfathomable to imagine that a company you’re supposed to trust is actually poisoning you and you have no idea that it’s happening. That was the reality for the population of India. The Centre for Science and Environment (CSE) of New Delhi had conducted an investigation and had several of Coca-Cola’s drinks, also Pepsi’s, tested from 25 different bottling plants. The CSE discovered that all the samples contained an amalgam of three to five different cancerous pesticides. Not only that, but the company even admitted that it was also responsible for contributing to India’s already growing water scarcity. Why just last year the company was forced to close a bottling plant located in north India due to activist pressure. 4. Flying Accusations It was back in 2003 that the Coca-Cola Company charitably donated $1 million to the American Academy Of Pediatric Dentistry or AAPD as part of a partnership between the two. Coincidentally, the AAPD released a statement later that same year saying that Coke was not harmful to children’s teeth. That happens to be the exact opposite of what they’ve been saying for years based off of solid evidence that they’ve gathered. This is what led to the company being accused of bribing the AAPD into making that statement. Sugary and acidic drinks like coke are one of the leading factors contributing to health problems such as cavities and obesity and that’s the tooth. 3. Coca-Cola And Sugar Rations At the time of World War I, the Coca-Cola Company took a major dent due to sugar rations but managed to bounce back and was the leading drink during the second world war. This was strongly due to the company’s war efforts that provided military soldiers with massive amounts of the sweet stuff. The soldiers claimed that the drink would act as a sort of “pick-me-up” while they were out fighting on the front lines. During the middle of the war in 1992, the Coca-Cola Company was thriving thanks to the sugar rations that the United States had placed and were exempt from. Other soft drink companies, unfortunately, weren’t as lucky. 2. Coca-Cola And Germany During 1939 to 1945, the Coca-Cola Company was one of the high-profile American companies to do business with Germany, along with IBM and General Motors. The German division of the Coca-Cola Company continued to run under the fascist regime. It’s said that even some of the top executives of the company were affiliated members of a certain party. The sales were doing well up until the United States joined the war and placed an embargo on Germany that prevented the export of Coca-Cola syrup. Without the ingredient, they could no longer supply the production of coke. Instead, the company created the drink Fanta as a substitute by using whey and apple pomace. The name comes from the German word fantasie. 1...
Views: 20105 Talltanic
Coca-Cola (UK) Superbrands TV Brand Video - Longer Version
 
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Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV for all the latest brand videos: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ---------- Superbrands pays tribute to the world's most exceptional and valuable brands. These outstanding brands are analyzed and researched by international panels of experts — professionals who possess in-depth of knowledge of business, branding, marketing, research, communications and media. These Superbrands Councils then select the brands which have distinguished themselves through market dominance, goodwill, and exceptional customer loyalty. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. The brand values of Coca-Cola have stood the test of time, conveying optimism, happiness, togetherness and authenticity. Coca-Cola aims to bring people together with an uplifting promise of better times and possibilities. These values make Coca-Cola as relevant and appealing to people today as it has always been, and ensure Coca-Cola's status as a Superbrand. Superbrands: The most respected universal seal of enduring excellence.
Views: 40135 Superbrands TV
Coca Colonization of Latin America | How Coca Cola Changes Culture
 
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Coca Colonization: How Coca Cola Colonized Latin America by A Partial Perspective This video addresses how dominant the Coca Cola Company has been in developing countries. Research shows that Coca Cola has come to dominate even rural areas, especially if they have increased tourism. Thomas Leatherman calls this Coca Colonization. This new economy that Coca Cola helps establish disrupts local farming activities, which strengthens the power food companies have in these areas. Imperialism of coke This video summarizes some of this research. --------------------------------------- This video uses three articles about Coca Colonization. You can find FREE downloadable versions of them here: 1. Foster, Robert J. 2007. “The Work of the New Economy: Consumers, Brands, and Value Creation.” Cultural Anthropology 22, no. 4:707-731.  FREE at: https://urresearch.rochester.edu/fileDownloadForInstitutionalItem.action?itemId=4252&itemFileId=6346 2. Leatherman, Thomas L., and Alan Goodman. 2005. “Coca Colonization of Diets in the Yucatan.” Social Science and Medicine 61, no. 4:833-846.  FREE at: https://www.researchgate.net/publication/7792774_Coca-Colonization_of_Diets_in_the_Yucatan 3. Nagata, Jason M., Frances K. Barg, Claudia R. Valeggia, and Kent D. W. Bream. 2011. “Coca Colonization and Hybridization of Diets Among the Tz'utujil Maya.” Ecology of Food and Nutrition 50, no. 4:297-318.  FREE at: https://www.researchgate.net/publication/51615898_Coca-Colonization_and_Hybridization_of_Diets_among_the_Tz'utujil_Maya --------------------------------------- Frost Waltz (Alternate) by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100531 Artist: http://incompetech.com/ Marxist Arrow by Twin Musicom is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://www.twinmusicom.org/ --------------------------------------- Chat with a partial perspective on Facebook: https://goo.gl/qGfff6 Twitter: https://goo.gl/8JhikZ Instagram: https://goo.gl/gcK6mZ 3 companies conquered the world how coca cola was invented coca cola and obesity in latin america imperialism of coke
Views: 1963 A Partial Perspective
CocaCola Brand Culture
 
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MCOM292C Video Assignment
Views: 613 Christina Choucair
Coca-Cola Tops Interbrand's 2011 Best Global Brands
 
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(www.abndigital.com) Coca-Cola has taken the lead in Interbrand's 2011 Best Global Brands report for the 12th consecutive year. While another brand leader Apple, with a brand value that increased a staggering 58 percent, is this year's top riser and, for the first time, it sits amongst the top 10 brands listed in the report. To get more on branding ABN's Alishia Seckam is joined by Jeremy Sampson, Chairman of Interbrand Sampson.
Views: 3708 CNBCAfrica
The Sustainable Coca Cola Company
 
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In its current situation, the Coca-Cola Company contributes to environmental problems such as the accumulation of plastic waste in oceans and the CO2 emissions created in its production process. Many of those effects are long term and therefore something needs to change. In this case, a business opportunity accompanied these global problems. The key factor which contributes to these issues is the plastic packaging Coca-Cola uses for their drinks. This business proposal tackles that issue by proposing to replace the finished soft drink product with tablets. As a result, recycled cardboard packaging can be used which leads to an annual cost reduction of 37.5 million euros annually in the Netherlands. The initial investment of reshaping the current factory in Dongen is very likely earned back within five years. Additionally, 18 million kilograms of CO2 emissions are reduced each year. This is an obvious example of creating shared value by tackling negative externalities. Realizing this business opportunity depends on the active promotion of the product through the Coca-Cola app and on the cooperation with stakeholders. The most important stakeholders are the government, municipalities, and companies which deal with enabling water tap points, since the existence of these water tap points is vital for the accessibility of the new Coca-Cola product. Furthermore, it is important that there is good relationship with partners that excel in recycling. Negative externalities from the use of cardboard material should be avoided. The final conclusion is that the Coca-Cola Company should pursue the goal of replacing all PET bottles with its tablet counterpart. Their profits, brand value and the environment would hugely benefit from this innovation.
Views: 16 Iza Awad
Coca Cola's 5 Leadership Principles via James Quincey, Muhtar Kent & Warren Buffet
 
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Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- 1. Live Our Values 0:20 Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well 2. Focus on the Market 3:42 Focus on needs of our consumers, customers and franchise partners. Get out into the market and listen, observe and learn. Possess a world view. Focus on execution in the marketplace every day. Be insatiably curious 3. Work Smart 7:44 Act with urgency. Remain responsive to change. Have the courage to change course when needed. Remain constructively discontent. Work efficiently. 4. Act Like Owners 9:26 Be accountable for our actions and inactions. Steward system assets and focus on building value. Reward our people for taking risks and finding better ways to solve problems. Learn from our outcomes: what worked and what didn’t. 5. Be the Brand 15:41 Inspire creativity, passion, optimism and fun
Views: 663 Dan Croitor
Coca-Cola (UK) Superbrands TV Brand Video
 
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Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV today: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ------ In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. Superbrands: The most respected universal seal of enduring excellence. Category: Entertainment Tags: Superbrands Coca-Cola UK The Coca-Cola Company License: Standard YouTube License
Views: 55244 Superbrands TV
Macroforces and Business Values Branding - Tom LaForge, Coca Cola
 
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There are a variety of macroforces impacting society and culture, as Tom LaForge of Coca Cola explains in this interview with SLM's Mario Vellandi. Listen in as he discusses how business values are changing, and why society's affinity for brands that positively contribute to social & environmental change is a relatively new and rapidly growing cultural trend. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Views: 529 SustainableBrands
The Coca-Cola Company/VEB Takes Equity Stake in Fair Oaks Farms Brands
 
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Mike Ohmstede of VEB discusses the acquisition of equity stake with The Coca-Cola Company and Select Milk Producers, Inc. in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power® and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.
Views: 977 VEBatCoke
VIDEO: This is how you get a job at Coca-Cola
 
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One of the world's top 10 private employers, Coca-Cola employs about 130,000 people world-wide Coca-Cola employees have a variety of supply chain and corporate business functions You should reinforce the brand's values such as leadership, passion, integrity and accountability Analyze your strengths and style to see if you think you'd be a good match for a particular position Consider the company's mission and values, and decide if you'd like to work for Coke Glassdoor ranks Coke's interview process as a
Coca Cola Taught Me [Branding Tip]
 
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http://www.peppergrain.com Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine -- a place to showcase brand values through lifestyle content. "Leadership refuses to call it a corporate website anymore," said Jay Moye, senior writer and editor for Journey. "It's a media platform." Journey is a mix of Coke-focused content, food articles, cultural pieces, music, and more. Coca Cola's digital magazine attracts an average of 1.1 million visitors each month who help determine the direction of the publication. So what can we learn from Coca Cola? Branding Tip: Look beyond traditional marketing and tell great stories without pushing messages.
Views: 90 Peppergrain
Branding - Coca Cola Example
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting Branding and Coca Cola's role as a Global Brand. Presented at Princeton, learn more at RodMcNealy.com
Views: 2834 jnjtiger
Coke value chain - example
 
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A good basic description of value chain drivers.
Views: 6453 Liam Fassam
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How Coca Cola Trademarked Their Brand | Trademark Factory® FAQ
 
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How Coca Cola Trademarked Their Brand Secure Your Brand with Trademark Factory® Risk-Free, Guaranteed. https://www.trademarkfactory.com
Views: 94 Trademark Factory
Keynote: Jonathan Mildenhall, The Coca-Cola Company - MIPTV 2012
 
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Discover the Coca-Cola Company's marketing strategy to create compelling content that engages audiences in new, innovative ways, building emotional connections across multiple consumer touchpoints in order to drive value for the business.
Views: 5704 mipmarkets
Coca-Cola | Customer Insight: Consumers said: 'Does Not Add Value'
 
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Coca-Cola :: Customer Insight I grew up at Coke, my first and one of the best experiences of my life. So here's the world's most recognizable brand. 2013 Cannes creative work, spectacular. But we learned -- obesity, steep volume declines, financial performance -- things change quickly. They are one of the world's best corporate citizens, but these real and meaningful stories are silenced and untold. Livepositively.com not engaging, falls short. Video URL: http://youtu.be/m_dmwQaGf0k http://www.youtube.com/c/ManuelWernicky Manuel Wernicky http://manuelwernicky.com/ @manuelwernicky
Views: 168 Manuel Wernicky
Coca-Cola's Michael Dick on digital channels | Unlock the value of creative
 
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The Chartered Institute of Marketing (CIM) and Canon Europe interview Michael Dick, Connections Planning and Media Director for Europe at The Coca-Cola Company, as part of a research study 'Unlock the Value of Creative'. Visit our blog at www.unlockthevalueofcreative.com to learn more. Part two: Michael discusses his perspectives on the challenges of digital and how they manage the deployment of creative across multiple channels.
Views: 225 GlobalBenchmark
How Coca-Cola Stays Relevant, with David Butler
 
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David Butler, Coca-Cola's VP of Innovation and Entrepreneurship, explains the two reasons why his company remains attractive to investors. First, its presence as a so-called "iconic brand." Second, its proven ability to leverage its assets in new ways. Butler offers a glimpse into the ideas espoused in his new book "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)." Read more at BigThink.com: http://goo.gl/P7qeWW Follow Big Think here: YouTube: http://goo.gl/CPTsV5 Facebook: https://www.facebook.com/BigThinkdotcom Twitter: https://twitter.com/bigthink Transcript: I think what makes Coca-Cola interesting to an investor or to anyone is really two things: It's been able to maintain its point of view as a brand over time. And this is what is commonly referred to as an iconic brand. So in other words there are great brands out there, lots of brands, but there are relatively few that are able to maintain a point of view on the changing times around them. So if you think about it Coke has always had a point of view on society. So in the early '60s when there was a lot of cultural change they had a point of view on race relationships. And remember the Mean Joe Greene commercial where Mean Joe Greene tosses his shirt to the kid. Anyway this is what makes brands iconic, having a point of you around the world around them. And then the second thing is I think Coke has always been able to leverage its assets in new ways. Of course we have a core business but it's always been able to adapt and change to the marketplace by offering new products and services, again, that are outside of our core business. I mean Coke and every other large corporation can't stand on its laurels. So you have to adapt. Every large company or brand or product must adapt to be relevant. Every company is right now afraid of having a Kodak moment. You can imagine that the people inside of Kodak looking at the iPhone and calling it a toy at some point, now they're not. So that's what every large company, every brand should be looking at and frankly avoiding. And lots of phrases out there right now rolling around disruptive innovation and so forth, but whatever you want to call it every brand, every company, every large organization must remain relevant or they simply die. Directed/Produced by Jonathan Fowler, Elizabeth Rodd, and Dillon Fitton
Views: 21678 Big Think
"Coke it's me" by Daniele Basso for The Coca-Cola Company
 
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"Thirst-quenching as ice, a precious mirroring diamond surrounds Contour with eternity. The iconic Coca-Cola bottle made of more than 200 recycled aluminum cans... Twists and turns, lights and shadows move around disclosing the many faces of reality. It is the Coca-Cola World that comes to life with all of us reflecting in it. Passion, happiness and enthusiasm flooding the Earth with smiles! 100 years of history. Everywhere in the world. United as parts of the same Mankind. “Coke It’s Me” is Coca-Cola’s tangible THANK-YOU from Italy to the entire world, made real by the sustainable art of an Italian artist. Thank you to everybody for our success and your warm affection. To all of us that everyday choose it and virtually are Coca-Cola." (Daniele Basso, May 2015) "Coke Its Me" It’s the sculpture commissioned by The Coca Cola Company for 100 years of the famous Contour Bottle. The Italian artist and designer Daniele Basso was selected by the legendary brand The Coca Cola Company to celebrate 100 years of the world’s most famous bottle. As of 1 May 2015, his sculpture "Coke it's me!", made of 100% recyclable steel and recycled cans, will be presented and displayed in the Coca-Cola Pavilion at Expo Milano. In the artist’s unmistakable style with plenty of twists and turns, fully polished and assembled by hand and studied to last in time, this 1.75m tall sculpture has been conceived and realized to celebrate the centennial of the Contour Bottle, a global icon of happiness and friendship, concurrently with Expo Milano, the prestigious universal event. Indeed, Coca-Cola is sold in 240 out of 242 existing countries, which means that you can drink it almost everywhere in the world. After Warhol, Hopper, Kaufman, Raushemberg, Johns, Linchtstein and other world famous pop artists, now Daniele Basso gives his interpretation of this iconic bottle, and fully confirms the vocation of this object, likely the most famous object on earth, to be a piece of real art. At Atlanta headquarters, in the beating heart of the international giant, the managers were captivated by the artistic production and design quality of Daniele Basso, and have welcome the ethical attention to man and nature that clearly appears in all his works. His professionalism and production perfectly reflect the innovative and experimental attitude of the Coca-Cola brand, committed today more than ever to the theme of sustainability, for a better future of our planet. This message goes hand in hand with the experimental nature of Basso’s works that investigate the increasingly elusive links of Art, Craftsmanship, Design and Fashion in the quest of new ethical boundaries in industrial production and in creativity as a profession. The Coca Cola Company decided to entrust the Italian artist with the task of attesting the importance of the extraordinary longevity of the most iconic object in modern life, as it not only deeply marked people’s imagination and culture, but has proved an essential brand awareness factor for Coca-Cola, the world’s most popular drink. "I feel proud and honored, says the artists, and virtually share these feelings, accompanied with a strong sense of responsibility, with all that drink Coca-Cola daily. Everybody, looking at their faces reflected in the mirror surfaces of "Coke it's me", can feel like playing a role in this global success, and a testimonial of the values of happiness, joy and cooperation that Coca-Cola expresses... Not only a taste actually, but also universal values that while going global, made all of us citizens of the world! Parts of one mankind... a message of friendship and unity... Even more appealing today when we are experimenting divisions and wars!" "Coke It's Me" , concludes Daniele Basso, Is a huge thank-you of Coca-Cola to everybody for the success obtained and the affection received. The celebration launched at Expo Milano will spread beyond Italian borders and virtually hug the whole world!". http://www.danielebasso.it/opere/2015/04-Coke_its_Me/artwork.php
Views: 1069 GlocalDesign
Brand Equity - In conversation with Coca Cola's Global CMO
 
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Brand Equity - In conversation with Coca Cola's Global CMO
Views: 368 ET NOW
Warren Buffett's Stock Market Investing Mindset - Coca Cola Story
 
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Warren Buffett's Stock Market Investing Mindset is one we can learn so much from. I use Buffett's Coca Cola story to give a few examples on investing patience and knowledge. 0:00 Buffett’s investing mindset 0:45 Investing character 1:54 Buffett’s Coca-Cola story from 1937 4:12 Why Buffett didn’t buy earlier? 4:33 KO’s historic PE ratio 6:10 Price to book of 5 6:33 brand value & margin of safety 7:47 How did it work out for Warren? 8:35 buying great businesses! Want to know more about what I do? https://sven-carlin-research-platform.teachable.com/p/stock-market-research-platform Full-time independent stock market analyst and researcher! STOCK MARKET RESEARCH PLATFORM (analysis, stocks to buy, model portfolio) I am also a book author: Modern Value Investing book: https://amzn.to/2lvfH3t More at the Sven Carlin blog: https://svencarlin.com Podcast: https://radiopublic.com/modern-value-investing-with-sven-GEvLKN I am also learning a lot by interning with my mentors: dr. Per Jenster and Peter Barklin at the Niche Masters fund. http://nichemastersfund.com
Adobe Experience Makers | Transforming your brand with Coca-Cola
 
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Coca-Cola VP of global design James Sommerville says, “It’s important to listen to the consumer. Our business is built on what the consumer needs.” The 130-year-old company has found ways to innovate its physical experience by integrating digital experiences. Take a look at how your brand can do the same at https://adobe.ly/2iZBbUQ. Visit the Coca-Cola website at http://www.coca-cola.com/global/. Discover how you can “listen” to your customers and provide personalized experiences at https://adobe.ly/2iZBbUQ.
Coca-Cola: Scaling Shared Value in Brazil
 
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Coca-Cola's Latin America operations include several successful shared value initiatives. Brian Smith, President of Coca-Cola's Latin America Group and instrumental leader in implementing the company's Coletivo program in Brazil, discusses how Coca-Cola has successfully scaled shared value from a country to a regional level in Latin America.
David Winters discusses issues at The Coca Cola Company | FixBigSoda.com
 
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Over the past few years, Coca-Cola has simply not lived up to its potential. Revenue has been flat and net income before extraordinary items was lower in 2013 than in 2011, despite massive spending on marketing and several cost cutting initiatives. At the same time, Coca-Cola's debt has increased by $8.5 billion. Furthermore, the pace at which Coca-Cola has fixed-up and refranchised its bottlers has been frustratingly slow, and disclosure on the performance of the bottling assets has been less than clear. All of these factors lead us to believe that Coca-Cola could be better managed. Visit http://www.FixBigSoda.com for more information. Wintergreen Advisers -- Your Home for Global Value® - Established in 2005, Wintergreen is an independent global money manager based in Mountain Lakes, New Jersey. Wintergreen employs a research-driven value style in managing global securities. The firm was founded by David J. Winters, who has 30 years of experience in investment advisory services, including management of registered investment companies. David Winters is the firm's Chief Executive Officer, and is Portfolio Manager of the Wintergreen Fund. For more information, please visit: http://wintergreenadvisers.com http://facebook.com/WintergreenAdvisers http://twitter.com/wintergreenadv http://linkedin.com/company/wintergreen-advisers-llc Wintergreen Playlists, featuring commentary by David Winters: Global Value Investing - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ9zGLXIIxl_QMTKaO5tyVdx Mutual Fund - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-gac4_4QT0sGvXH0FFBy5O 401k - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ_QVD0Lc7fYUOe2ZybKicwi Retirement - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-MMZTUSLBZBI4ZgZG0-5LH How to Invest - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-IhnEtARRVzxjbdWKlrPBC Investing - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ8sp9LCF47KgHOFltHy3Tgp Value Investing - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-jAYnwvZVfrKb1lJ-ollc2 Stock Investing - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-CsLp80Mr7jJ9tX4g5uQZ9 Global Fund - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ_h3mXb00PMQg0RhYqicMJh Value Fund - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ-gR5_RCz0Z_H4mXOWqDxPj Mutual Funds - http://www.youtube.com/playlist?list=PLjwm3oNxLiQ8_Ftsc7e1enk8k4F8YmemE Corporate Governance - http://www.youtube.com/watch?v=JNuK8NFGklM&list=PLjwm3oNxLiQ-G9Apb51VAHIipVuAFbafv Please subscribe to the Wintergreen Advisers YouTube channel: http://www.youtube.com/subscription_center?add_user=WintergreenAdvisers
Boomers   Forever-Young Core Value + Coca Cola TV spot
 
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In this clip from his pioneering PBS television series AMERICA'S GENERATIONS WITH CHUCK UNDERWOOD, Chuck explains how a Coca Cola TV commercial perfectly captures one of the Baby Boomers' powerful Core Values: "Forever Young". Underwood consults and trains American business in generational marketplace and workforce strategies. The DVD's of his 4 PBS shows - about the Boomers, GenX, Millennials, and Silents - and his comprehensive book are available at: www.genimperative.com/17.html
Views: 494 chuck underwood
Coca-Cola and Brand Protection-Babson College's Petty
 
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Babson Marketing Law expert Ross Petty discusses Coca-Colas strategy to protect its brand identity from imitation by competitors.
Views: 2376 Babson College
Coca Cola's Michael Dick on 'joining up' campaigns | Unlock the value of creative
 
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The Chartered Institute of Marketing (CIM) and Canon Europe interview Michael Dick, Connections Planning and Media Director for Europe at The Coca-Cola Company, as part of a research study 'Unlock the Value of Creative'. Visit our blog at www.unlockthevalueofcreative.com to learn more. Part one: Michael discusses his perspectives on utilising creative across multiple channels, and managing the volume of creative, brand and marketing assets.
Views: 377 GlobalBenchmark
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1476767 NorwichBSchool
Girl Scout Message from Coca-Cola's Chief Sustainability Officer
 
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"You can look at the last 100 year history of the Girl Scouts and it has played such a critical role in society in building self esteem, leadership, teamwork and all the core values society has." - Bea Perez, Chief Sustainability Officer of The Coca-Cola Company
Behind the Brands: On Food Justice, Oxfam Gives Coca Cola, Kellogg's, Nestle & Pepsi Failing Grades
 
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http://www.democracynow.org - Oxfam has released a comprehensive report that measures how the world's 10 largest food companies perform on food justice issues. No company emerges with passing grades. The 10 companies Oxfam scores are Associated British Foods, Coca Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, Pepsico and Unilever. Collectively, these companies make $1 billion a day. Oxfam based its report seven criteria: Small-scale farmers, farm workers, water, land, climate change, women's rights, and transparency. We're joined by Chris Jochnick, a lead researcher for Oxfam's new report, "Behind the Brands." To watch the entire weekday independent news hour, read the transcript, download the podcast, search our vast archive, or to find more information about Democracy Now! and Amy Goodman, visit http://www.democracynow.org. Democracy Now!, an independent global news hour that airs weekdays on 1,100+ TV and radio stations Monday through Friday. FOLLOW DEMOCRACY NOW! ONLINE: Facebook: http://www.facebook.com/democracynow Twitter: @democracynow Subscribe on YouTube: http://www.youtube.com/democracynow Listen on SoundCloud: http://www.soundcloud.com/democracynow Daily Email News Digest: http://www.democracynow.org/subscribe Please consider supporting independent media by making a donation to Democracy Now! today, visit http://www.democracynow.org/donate/YT
Views: 14437 Democracy Now!
KO Stock - is Coke's Stock a Good Investment
 
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We analyze Coca Cola's Stock to see if KO's stock is a good buy and should be added to our ideal portfolio. ★☆★ Subscribe: ★☆★ https://goo.gl/qkRHDf Investing Basics Playlist https://goo.gl/ky7CJq Investing Books I like: The Intelligent Investor - https://amzn.to/2PVhfEL Common Stocks and Uncommon Profits - https://amzn.to/2DAV8h9 Understanding Options - https://amzn.to/2T9gFSp Little Book of Common Sense Investing - https://amzn.to/2DfFGG2 How to Value Exchange-Traded Funds - https://amzn.to/2PWSkRg A Great Book on Building Wealth - https://amzn.to/2T8AKZ1 Dale Carnegie - https://amzn.to/2DDAk8w Effective Speaking - https://amzn.to/2DBncAT Equipment I Use: Microphone - https://amzn.to/2T7JxL6 Video Editing Software - https://amzn.to/2RQM1vE Thumbnail Editing Software - https://amzn.to/2qIUAgP Laptop - https://amzn.to/2T4xA8Z DISCLAIMER: I am not a financial advisor. These videos are for educational purposes only. Investing of any kind involves risk. Your investments are solely your responsibility. It is crucial that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments. Please consult your financial or tax professional prior to making an investment. #LearnToInvest #StocksToWatch #StockMarket
Views: 3358 Learn to Invest
COCA-COLA VS PEPSI FUNNY BRAND COMMERCIAL
 
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this is really funny rate it comment and please subscribe
Views: 3141 CHEATSOFGAMES
“Pay by the Drink” Flexibility Creates Value for Coca-Cola Bottling Investments Group International
 
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Javier Polit, Group CIO for Bottling Investments Group and Coca Cola North America, discusses Virtustream and how the partnership has helped to improve business agility, customer satisfaction, insights and analytics capabilities, while reducing costs and maintaining stringent security and reliability requirements.
Views: 1341 Virtustream
Coke Marketing Brand and Positioning
 
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Week 3 Brand and Positioning Presentation for BUS 340A - Marketing for Managers
Views: 448 Jessie Crapser
Coca Cola's Consistent Positioning
 
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www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. Coca Cola's European Marketing Director, George Bradt, highlights the importance of crystal clear positioning which subsequently drives the integration of ads, sales promotions into consistent clarity around the brand and its values which, in turn creates the magic of the brand. © PR Smith 1994 from the classic Marketing CDs series.
Views: 2412 PRSmith1000
Coca-Cola Exec Shares Marketing Tips w/ Kodak: Wants Partnerships, Greater Value
 
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Scott McCune, VP, Global Partnerships & Experiential Marketing for The Coca-Cola Company shares his thoughts on change and innovation in marketing. McCune attended Ad Age's Media Evolved Conference in New York and shared his expertise for Kodak's "We Want Change" campaign -- a conversation with marketers, publishers and printers. For more, please visit http://kodak.com/go/WeWantChange
Views: 539 KodakB2B
Interbrand interviews Coca-Cola's Joe Tripodi
 
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Interview with Joseph V. Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, at The Coca-Cola Company http://www.bestglobalbrands.com
Views: 3077 Interbrand
Apple Dethrones Coca Cola as World's Most Valuable Brand
 
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Apple Dethrones Coca-Cola as World's Most Valuable Brand
Views: 84 asdcde
Apple bumps Coca-Cola to become world's top brand
 
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For the first time in its 13-year history, Interbrand has a new leader of its annual study of the most valuable brand names: Apple. The iPhone maker bumped Coca-Cola, which had led the study since it began in 2000, with a brand value that Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business and consumer consciousness, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value.
Views: 161 fairfest