Opening Toblerone chocolate gift pack and making delicious Toblerone banana pie
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Toblerone is a Swiss chocolate bar brand currently owned by US confectionery company Mondelēz International, Inc., which was formerly Kraft Foods, the company that acquired the product from former owner Jacobs Suchard in 1990. It is produced in the capital city of Switzerland, Bern, and the bear symbol of the city is still visible in the logo. Toblerone is known for its distinctive shape, which involves a series of joined triangular prisms.
Toblerone was created by Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Theodor Tobler, with his cousin Emil Baumann, developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape.
The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.
Some early advertisements for Tobler chocolate appeared in the international languages Esperanto and Ido.
Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern.
The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. The Tobler company merged with the Jacobs coffee company in 1982 to create Jacobs Suchard. Mondelēz (Kraft Foods Inc at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990.
The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat).
2016 size changes:
In 2016 two peaks were removed and larger gaps were introduced between each peak, in two of the bars in the United Kingdom, to cut the weight of the bars and reduce costs, while retaining the same package size. This change reduced the weight of the 400g bar to 360g and of the 170g to 150g; other sizes of bar were unaffected. The change was not well received, with one MSP calling for 'government action' by the Scottish Parliament over the change.
It has been suggested that the distinct pyramidal shape of the bar lent its name to the Toblerone line, a series of anti-tank emplacements prevalent in Switzerland's border areas. However, the Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern.
In 1995, it was revealed that the Swedish politician Mona Sahlin had bought, among other things, two bars of Toblerone using her Riksdag credit card (i.e., with taxpayers' money). This became known as the Toblerone affair. Sahlin was forced to step down as a candidate for the post as Prime Minister. She returned to politics in 1998.
A triangular shaped set of student residences on the Oxford Road, Manchester, for students of the University of Manchester built circa 1975 and resembling the chocolate bar are known as the Toblerones.
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