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How do you create the perfect listing? First of all, you need to have a good product. Don’t just private label a product, instead, create something unique. In this video, you’ll learn about beginner tactics and advance tactics to build your Amazon business.
This is one the most important thing that you need to think about: keywords. Think about what people would search for in Amazon and where your product would show up for.
The first thing to you need to consider for your title are keywords, you should put keywords that people would search for in Amazon that you would want your product to show up for. However, you shouldn’t stuff your title with keywords either. Your title should look good for your customer.
3. Main Image
This might be the most important, you need to make sure that your main image stands out from the search results. Try searching a search term that you’d like to show up for and look if your product image pops. Keep in mind that it needs to be in a white background and crop it in a way that the images takes as much space a possible but there would still be a white space around it. I recommend that your main image should be computer generated.
4. Other Images
You can upload about 7 images in your Amazon product listing, take advantage of this and upload images such a action shots, how to use your product, a comparison shot, dimension and sizing, ingredients, certifications, user pictures, and your product from different angles. Make sure your product do a good job at selling your product.
5. Bullet Point
You’re trying to convince your customers to buy your product, and not everyone reads bullet points but for those that do, this is the chance to sell them your product. Explain the benefits of your product, don’t go into the technicals of your product, rather translate them into what benefits your customers would get from it. This is also a chance to add in your keywords!
People don’t usually read the description, but you’ll know they would when their question was not answered earlier on. Here, you’ll want to talk about more benefits and why your product is better than your competitor’s.
7. Discount Stack
Give people a discount when they buy more than one. This will have a snowball effect and people will start buying more. Amazon will see that you’re selling more and would put you higher up in the search rankings.
8. Question and Answer
This is the chance to answer any questions your customers might have and any fear they have before purchasing. Spend some time to craft a perfect answer for each person. Now this is a grey area but have people you know ask frequently asked questions and answer them yourself.
This is very important and it may be the biggest driver of sales. There are a lot of ways to get reviews. Most of them are against Amazon’s terms and if they find out that you’re cheating the system, they will ban you. There are alot of websites out there that would help you buy reviews, but I personally do not recommend this. Most people get their friends and family to leave reviews, if that friend or family member had accessed the same wifi as you used to access your Amazon seller account, do not ask them to leave a review. You can also have people leave a free product in exchange for a review. Another way is to send a follow up email sequence to a customer to leave a review. 10. 10. Sponsored Ads
10. Using Amazon’s campaign manager is one of the best ways to spend your marketing money. Amazon paid ads has an insane return on investment. There are two type of this, the first one is sponsored ads. With this, you’ll figure out what search terms you’ll want your product to be searched for and how much you’re willing to pay Amazon per click. The other type is Header Ads, you’ll basically do the same thing.
There are a lot of ways to increase your sales in Amazon aside from what I’ve mentioned but the most important part is the launch. Check my video out about the step by step on launching a product
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