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Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 106626 Tine Wade
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 80448 Evan Carmichael
12 Pricing Models for Your Product
 
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Pricing models for your new product or startup. www.productdiscovery.com Take the full course at http://www.udemy.com/business-model-and-pricing-strategy/
Views: 11209 Product Discovery
Pricing Analytics: Optimizing Price
 
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The “best” price for a product or service is one that maximizes profits, not necessarily the price that sells the most units. This presentation uses real-world examples to explore how Excel’s Solver functionality can be used to calculate the optimal price for any product or service. Downloadable slides are available from SlideShare at http://goo.gl/yGmGfq
Views: 46968 Michael Lamont
Food Product Cost & Pricing Tutorial
 
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Step-by-step directions on how to use the Small Food Business Food Product Cost & Pricing Spreadsheet tool to determine accurate product costs and create a profitable multi-channel pricing strategy.
Views: 199549 Small Food Business
Insurance Pricing Financial Model
 
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Get this excel tool: http://www.smarthelping.com/2016/11/insurance-pricing-help-actuary-model-in.html Explore all of smarthelping's financial models: http://www.smarthelping.com/p/excel.html If you are struggling to figure out how much you need to charge each customer for a given insurance package, this tool will allow you to play with the numbers/%'s and see what various scenarios look like. Main drivers are cost of a claim and your % occurrence of a claim given x amount of purchases.
Views: 3572 smarthelping
Don't Make This Pricing Mistake: How to Price Your Products & Services
 
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This is the dumb pricing mistake entrepreneurs make. Now I'll show you how to fix it. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy There's a dumb pricing mistake people make when they price their products and services... ...and it leaves a TREMENDOUS amount of money on the table. (The weird part? This applies to all types of products. Maybe you're selling a piece of furniture... or you'er selling multiple crafts at a craft show... or maybe you're a freelance photographer or web designer...) What is the mistake? Watch this video and I'll explain everything. The best part? Once you know the mistake, it's easy to fix it. Don't take my word on it. Watch the video. See for yourself. This takes advantage of proven psychological pricing strategies. It works for physical products - like crafts, handmade furniture - and for freelance services - like photography, web design, consulting. Oh, and if you liked this video, HIT SUBSCRIBE! http://bit.ly/WqPFyy
Views: 166578 Derek Halpern
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 224489 Soma Datta
Is Your Product Too Expensive?  How to calculate price and cost.
 
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How to price your products to maximize demand and profit and create a strong business strategy using the Predictive Innovation Method with Flying Cars as an example. http://www.PredictiveInnovation.com/ Addresses the common economic error of the zero sum game. This is holistic approach to deal with subjective and conditional nature of price. By focusing on the value of using the product you can calculate the price customers are willing to pay, both in money and other factors.
Views: 44981 Mark Proffitt
Pricing Strategies - How should you price your product or service?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Have done a video, or could you recommend a place, about product pricing? I've read about a half dozen books, scores of blogs/internet articles searching for reasonable advice and have had some success. The real test is "does the item sell?" And that's the trickiness of my chosen business. I make homemade or home improved gift items for girls and ladies. Most of my customers buy only for themselves. Is pricing the issue or is it marketing? How would you suggest I determine which is the issue?
Views: 14525 Evan Carmichael
Using Excel to Set Your Retail Prices
 
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In this video, you'll learn how to use some simple retail pricing strategies for Doba dropship products and how to set them up using Excel.
Views: 15272 Doba
Business Training Video on Price and Product Strategy (Hindi) by DR. Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The ultimate software pricing strategy
 
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The ultimate software pricing strategy How can your software pricing capture the full potential revenu of your customer. It is NOT by scaling pricing on only 1 level (either by users, admins, servers, volume,…) NO it is by creating modular pricing where there is an upside or extra module to sell. Acquiring a customer is expensive so you acquire customers to upsel ! Welcome to our first Selling Sales video where your host Michael Humblet will guide you on how to accelerate your sales. Watch these to grow your business, improve sales and much more ! ---- Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, focused on accelerating revenue growth in B2B sales. Prior to this he had a 17 year career in different Sales Executive functions as Head of Global sales, VP of EMEA business development and Vice President of solutions sales. Over the last year Michael helped over 150 startups & scale-ups to shortcut their time to revenue and accelerate their revenues. Next to this he is a sales coach & expert at several leading incubators as Startit.be, Imec and startups.be. Michael Humblet is the host of the Sales Acceleration Show, a sales and marketing focussed Q&A show where we invite founders and ceo’s of companies to discuss how they accelerated their business and their sales team. My promise to you is that it will always be very pragmatic with a big focus on the how !! ---- Chaomatic designs, builds and scales B2B Sales Machines. We lay the foundation for accelerated growth by creating the blueprint for your sales team. We'll help you find your niche to dominate, the right pricing strategy, which acquisition model you need to apply, how to cover long term upsell strategies and help with the decision if you need to sell directly, go indirectly or do both. ---- Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second to let us know If you have questions that you want to be answered during the show or you want to see special guests: More resources if You're Ready to Go Deeper: http://www.chaomatic.com/ I hope these movies accelerate your revenue acquisition immediately. Michael Humblet -------- Subscribe on the channel if you like it: Stay connected: Company: http://www.chaomatic.com/ Facebook: http://www.facebook.com/chaomatic Linkedin: http://www.linkedin.com/in/michaelhum... Instagram: https://www.instagram.com/chaomatic Twitter: http://www.twitter.com/Humbletm Slideshare: http://www.slideshare.net/MichaelHumblet -------- Filmed and edited by Peter Van keer. Find his YouTube channel here:http://www.youtube.com/c/petervankeer
Views: 2244 Michael Humblet
4   Pricing Models
 
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There are many more pricing models for SaaS applications than there are for on-premise solutions. It opens the door to being really creative in establishing pricing that is very aligned with the value you are bringing to the customer. We'll take a few minutes with this video to explain it all.
Views: 2488 The York Group
How To Price Your Product | Pricing Strategies For eCommerce and Retail Sales
 
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In this video we cover everything you need to know about pricing your product for sale. We dive into eCommerce pricing, what kind of margins you should aim to reach and what it takes to sale through retail stores. To take advantage of the free trial of Shopify and setup your online store: http://bit.ly/Get-Shopify Margin Calculator Mentioned in video: http://bit.ly/Margin-Calculator Printful Print To Order: http://bit.ly/Try-Printful Back The Cause: http://bit.ly/Support-The-Channel Have you ever wondered how some products sell for hundreds of dollars while others are more affordable? If you’ve had this in mind while pricing your products for sale, I go into detail with the different pricing models you can follow to help you make a decision. Ultimately it depends on what tier your brand sits in, but the terms and content in this video will help you figure all of that out in a strategic way. It’s important to price your product at a sweet spot, a price that your market is willing to pay and you are able to make margins on to keep the lights on. It can be tricky to figure out, but it’s important to know what to strive for early on and then make adjustments as needed. Start A Brand ASAP- Connecting entrepreneurs with the resources and content they need to start their business ASAP. Download the free manufacturer and supplier guide and also receive the E-Series straight to your inbox. http://bit.ly/Apparel-Download John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos SC: @revivejohnny LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 ***Fiverr- Logo Design and Graphics http://tracking.fiverr.com/SH1rz *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
Views: 16142 John Santos
3 Pricing Strategies Everyone Should Know
 
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Visit www.ground-glass.com for more information. Ground Glass is the wedding photography resource for breaking through barriers and finding real-world business information.
Views: 78537 Spencer Lum
Pricing Strategy: How to Price Your Product (in Retail, SaaS, Amazon)
 
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There is a DUMB pricing mistake that I see entrepreneurs often make when creating their product pricing strategy? I have made that mistake as well. In this video we are going to talk about how that mistake could be costing your thousands of dollars and How to Fix it. So you can learn from my mistakes. When Williams-Sonoma first introduced a home bread making machine for $275, sales were almost non-existent. But rather than abandon the product, the company brought in a marketing research firm which suggested they introduce a slightly better model that was priced a whopping 50% higher than the $275 model ~ $415 Amazingly, once the higher-priced machine was introduced, sales of the $275 model began to take off. What happened here? People who didn’t knew much about bread making didn’t knew how much that machine should cost to begin with. But providing 2 options, consumers were able to compare it with $415 and $275 and people picked $275 because psychologically it appeared to be “relatively better deal”. So, when creating your product pricing strategy, always remember two things: 1. Have multiple pricing tiers and use 1 tier just for making the other tier's more enticing. 2. Put the Highest tier first, so that Anchoring effect takes in to place and rest of the pricing appears comparatively cheaper to the user. If you have other pricing strategies, please do share in the comments so we all can learn from each other. thank you for your time -V
Views: 140 vishal kalia
CLOUDESIRE: PRODUCT PLANS: PRICING
 
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In this video you will learn how to set up the pricing for deployed and syndicated applications on the marketplace. Please note that this video only refers to one step of the process. To understand the complete process, please watch all the next videos. Music: http://www.bensound.com/royalty-free-music
Views: 57 ClouDesire.com srl
Pricing Software Products
 
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Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success? In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your customers—we also learned about Alternative pricing models for products Pricing for competitive differentiation Tips for successfully pricing new products Case study examples Hear Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams, give you the tools and techniques necessary to effectively price software products. - See more at: http://pragmaticmarketing.com/resources/Delight-Your-Customers-While-You-Turn-a-Profit#sthash.e8BtRbNT.dpuf
Views: 2174 PragmaticMarketing
Strategic Pricing Models - Marketing & Pricing 101
 
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http://www.woltersworld.com Basic pricing models that businesses use in order to capture the best value for their products. Focusing on deifferent types of pricing models and how firms use them in the real world. Copyright Mark Wolters 2012 Filmed in Urbana, IL, USA
Views: 14767 Wolters World
Optimizing Pricing and Profit for a New Product Using Conjoint Analysis and Excel
 
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This video shows you how to use the output from a SPSS Conjoint Analysis to determine (a) which new product combination, and (b) the optimal pricing of that new product, that will result in maximized profits. This video assumes you already have a basic familiarity with conjoint analysis and that you can run a conjoint analysis within SPSS. This video is about what you do AFTER you run the conjoint analysis. There are numerous assumptions made throughout the exercise to simplify the task. If you are ambitious and would like to apply this technique to a real world business problem, I would encourage you to contact me so that we can talk about appropriate assumptions for your particular business case.
Value Based Pricing: How To Use a Pricing Axis To Grow Your SaaS Company's Revenue | Dan Martell
 
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Are you leaving money on the table in your Software / SaaS startup? In this video, I share the 4 most common ways to add additional pricing axis to your product so you can take your startup to the next level. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they realized is that early on they were lacking multiple pricing axis. At the time they only had one when companies like Salesforce had 4. That’s something we learned when building out Flowtown, our SaaS product that allowed companies to get social and demographic data appended to their customer email list. If you look at the top 250 software as a service businesses, most have an average of 2-3 different ways to extract value from their software. So in today's video I want to share the 4 most common ways to add additional pricing axis to your product. Here they are: 1) Plans: This is a no brainer and most SaaS companies offer different tiers of plans or packages for their products. 2) Number of Seats: If your product allows for it, charge for additional accounts or access to more admin features for teams. 3) Add-Ons: Many times this can be a 3rd party integration, or some feature that has a direct cost to you for providing but that you can upsell to your customers. 4) Other Services: This would be if you have any other products or solutions within your organizations. At Salesforce.com, these are their other Cloud product suites like Support & Marketing. The key is to provide other elements of your solution as upsells or revenue maximizers so that your salespeople have something to offer to increase their Average Contract Value (ACV). Using these strategies will allow you to improve your profitability and re-invest in marketing and sales activities to take your startup to the next level. Upgrade your pricing axis. Uplevel your profits. Simple math. With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/pXPqSrNImWQ ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 8891 Dan Martell
Pricing Analytics: Optimizing Sales Models
 
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Sales and promotional discounts let retailers reach pools of customers that value the same product differently. Modeling the pool of potential buyers, and how it changes over time, lets you optimize how and when sales and discounts are applies. This presentation provides a hands-on demonstration of modeling the pool of potential buyers, and using Excel’s Solver tool to optimize revenue from that shopper pool by manipulating price.
Views: 4215 Michael Lamont
How To Perfect Your SaaS Pricing Using The 10-5-20 Rule | Dan Martell
 
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Have you mastered the black arts of pricing your SaaS product? In this video, I’m going to share with you how to perfect your SaaS pricing in the early days using a simple 3 step framework. DOWNLOAD: Rocket Demo Builder™ - http://bit.ly/2szs5Dk Are you an entrepreneur? Get free weekly video training, invites to exclusive events and community contests: http://bit.ly/2xKcohX + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things that you literally can’t afford to be doing in the early days of growing your SaaS company. If hearing this adds even more anxiety to your pricing decisions, let’s take a deep breath. I’ve got you covered. In this week’s video, I break down the 3-Step formula for nailing down the PERFECT pricing level that maximizes your profits, keeps customers happy, and creates a forcing function for you and your team to focus on creating massive value. At a high level, here are the 3 steps: 1. 10x value 2. 5% more 3. 20% pushback The 3 steps all build on top of each other to produce the coveted 10-5-20 rule. But if there’s ONE thing you pull from this week’s video to start adding immediate profits, it’s this: For the next 10 customers you talk to, raise the price of your software by 5%. And then please… whatever you do... play it cool when they say “yes”. Don’t kill the vibe by acting surprised ;-) The key here is to test the upper limit that your market’s willing to pay for your solution. And then keep testing until you find that line of resistance. Might make you sweaty palmed at first. But do what you can to stick it out. You owe it to your team, your product, and your bottom line. Give the full video a watch and then let me know how your next prospect responds to that 5% increase. Dan “profiting through pushback” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/LKh9VY_XooQ ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://bit.ly/2xKcohX
Views: 7437 Dan Martell
Basic Insurance Pricing for Layman -- By Actuary
 
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Very Basics of how Insurance products are Priced by Actuaries
Views: 4349 Actuarial Videos
Pricing Strategies: Dynamic Pricing
 
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In this short revision video we explain the concept of dynamic pricing. Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. The aim of dynamic pricing is to allow a business that sells goods or services online and/or via mobile apps to adjust selling prices on the fly in response to changing market demand.
Views: 3682 tutor2u
Pricing Strategies
 
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Pricing Strategies
Views: 151068 Thompson VSE
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 99471 Tine Wade
Pricing Your Product. 2 Minutes to See Why
 
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How to price your startup's product.
Views: 1823 steve blank
How to Sell Value Not Your Pricing
 
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#sellingvalue #selling #pricing
Views: 149772 Victor Antonio
Introduction To Product Modeling With MS Excel
 
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Visit the new NerdEnterprises.com Subscription Options: https://nerdenterprises.com/services/subscription-based-training/ One to One Training: https://nerdenterprises.com/services/one-to-one-training/ Get templates: https://nerdenterprises.com/resources-page/templates/
How To Evaluate The Right B2B Pricing Model For Your Software Startup | Dan Martell
 
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How do you create the right pricing structure for your business? In this video, I want to show you a simple process that allows you to create a revenue model that’s simple and clear to execute on. Are you an entrepreneur? Get free weekly video training, invites to exclusive events and community contests: http://www.danmartell.com/newsletter + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell How much does it cost you to acquire a customer? Understanding that will help you understand your model. Most founders think it’s just the cost of your advertising spend. Nope. It’s everything you spend on marketing (people + ad spend + contractors, etc) AND sales (everyone involved in the process + tools, etc)... And that still doesn’t include anyone you might have to qualify, or the cost of running webinars, etc. All that to say, knowing your numbers matters because it’ll help you understand where you should be in my Software Sales Matrix™. Watch this week’s video to learn how to avoid landing in the “Startup Graveyard”... and the 3 strategies to pull you out fast. When I sit down with a startup to help them scale their business, I always ask questions around 4 key areas. - What’s the average size of a deal on an annual basis (called ACV: Annual Contract Value). - What do your marketing activities look like and how much do you spend on a monthly basis? - What do you offer to support your customers? 1-800 #? Online FAQ? Do you send people on site to train or configure? - How does your sales process work? Who’s involved? What’s the time to close a new lead? - How do you onboard a new customer? What’s the process for them to get started? With only the answers to these questions, I can build a complete model of their business in my mind and map it to the matrix to understand where their opportunities lie. When it comes to scaling a SaaS business, understanding what you can invest in, and what you can’t because your pricing doesn’t allow it, is the ultimate clarity. It’s this level of clarity that most overenthusiastic startup founders are blind to. They dig their head in the sand… and in doing so, dig an early grave for their startup. Watch the video to understand the two axis’s I use to evaluate startups, and place them on the grid. Do this for your company, then leave a comment and let me know what you learned. Can’t wait to hear where you’re at! Dan “mapping it in my mind” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/HoGj3IyHXJU ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 2886 Dan Martell
How is Walmart Making Money by Pricing Below Cost?
 
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Today we’re going to look at the idea of loss leaders, where retailers sell some items at a loss in order to attract customers. We’ll use Walmart as our main example but we’ll look at a few others too. Let’s start with some recent news. In case you hadn’t heard, Amazon recently bought Whole Foods and their first act, practically on day one, was to slash prices. It seems strange, doesn’t it? Whole Foods is a really strong brand, famous for it’s high quality produce. Why not just use the existing Amazon distribution structure to help it expand? Well Amazon know that the reason they are so dominant online is that they operate at very fine margins, and Walmart are not that much different. So, if you want to compete in the grocery business, you have to go cheap; seriously cheap. Watch the video to learn more. If you're interested in business theory and history subscribe and like the video for more content like this! -----------------Support the channel: Support this channel: https://www.patreon.com/alexberman SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1 Check out our Digital Agency Marketing Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219?mt=2&ls=1 Need lead generation or marketing support for your agency? Check out http://experiment27.com . /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: https://experiment27.lpages.co/discovery-call-structure-and-questions/ Free Sales Courses: https://experiment27.teachable.com/ __ /// MORE FROM ALEX Subscribe for more videos: http://youtube.com/alxberman The Alex Berman Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219 __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Book a one on one with Alex: http://experiment27.com/consult __ /// BUSINESS INQUIRIES: For sponsorships you can reach me at: [email protected] __ /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://bit.ly/2mpyFLs Get the actual questions we use to qualify clients on the first call: http://bit.ly/2vqZCyK Get the proposal template you can use to sell 5 and 6 figure deals: http://bit.ly/2NqiPJw Free Sales Courses: https://experiment27.teachable.com/ __ /// WORK WITH ALEX More enterprise clients for your agency: http://experiment27.com Turn your book into a documentary: https://loreliapictures.com/ Work one-on-one with Alex: http://experiment27.com/consulting __ /// SHIRTS & HOODIES http://wohello.com __ /// MORE FROM ALEX Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1 The Alex Berman Podcast: iTunes: https://itunes.apple.com/us/podcast/the-alex-berman-podcast/id1200614219?mt=2 Spotify: https://open.spotify.com/show/6fnAZkjzRhtPYvsZkcMmjK?si=7gwE0NuPSqSMFpGM9MskGg __ /// BUSINESS INQUIRIES: For sponsorships you can reach us at: [email protected]
Views: 75180 Alex Berman
Competitive pricing strategy & pricing strategy examples
 
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Click here to discover how to drive sales to your products or services online with one simple formula: http://www.deytips.com/theformula Learn more about the formula here: https://www.youtube.com/watch?v=fGnsAwEB7OM --~-- For more business tips visit: http://www.deytips.com In this video I am speaking about competitive pricing strategy techniques as well as a few pricing strategy examples. Pricing is one of the 4 P's in the marketing mix and I am covering it as the first part of a video series which will delve a lot deeper into the marketing mix as a whole and how you can use the concept to help you take your business to the next level. Subscribe: http://www.deytips.com/subscribe Facebook: http://www.deytips.com/facebookpage Twitter: https://twitter.com/Deytips Pinterest: https://uk.pinterest.com/deytips/ Google plus: http://www.deytips.com/googleplus Udemy: https://www.udemy.com/u/sarmaddey/ LinkedIn: http://www.deytips.com/linkedin Share this video: https://youtu.be/lLCee_VDGZ0 Business email: [email protected] Sam Dey
Views: 3200 Sam Dey
Root Access: Pricing for startups
 
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Pricing your product right is critical for any startup. Macovei Vlad, a viewer, recently asked in the YouTube comment section: What should be the factors determining the initial price of an app and if a correction is needed what should be the transition strategy to a lower or higher price point without upsetting current or future potential customers? Is ad supported the better way to go form the beginning? Don Dodge, long-time investor and startup advocate, shares the pricing strategy he has seen work best for startups. For more Root Access episodes about startups, see the playlist: http://www.youtube.com/playlist?list=PLOU2XLYxmsILjw2c4ImxWXvi4vPrLCjYv
Views: 15521 Google Developers
The Kinked Demand Curve Model of Oligopoly Pricing
 
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In our previous lesson on oligopoly, we showed how payoff matrices and game theory could be used to analyze the strategic, interdependent behavior of two firms when deciding the price they would charge. In this lesson we take a graphical approach to oligopoly, and seek to explain why prices tend not to fluctuate up or down in oligopolistic markets. We will look at two firms, Swisscom and Orange, which provide cell service to customers in Switzerland. Why does Swisscom have very little incentive to decrease its prices, and also a strong incentive not to raise its prices? The answer requires us to make assumptions about how the competitor, Orange, would respond to a change in Swisscom's prices. What emerges is a kinked demand curve, highly elastic at prices above the current equilibrium and highly inelastic at prices below the current equilibrium. Along with this kinked demand curve comes a kinked marginal revenue curve, with a vertical section. The implication is that even as an oligopolist's costs rise and fall in the short-run, its level of output and price tends to remain stable. Want to learn more about economics, or just be ready for an upcoming quiz, test or end of year exam? Jason Welker is available for tutoring, IB internal assessment and extended essay support, and other services to support economics students and teachers. Learn more here! http://econclassroom.com/?page_id=5870
Views: 48590 Jason Welker
What are the different types of retail pricing strategies?
 
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Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website, because we live in a world driven by value. Nothing else defines a business and a product more. Let’s explore why pricing is truly the (unbiased) most important aspect of your business by uncovering its theoretical roots and by illuminating how high of an impact price optimization can have on your profits.
Views: 1010 Sue Nicholls
Pricing Strategies - How To Price Your Product or Service
 
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DOWNLOAD MY FREE PRICING MODEL GUIDE: http://bit.ly/pricingmodelguide This week's episode of the Profit With Style show is all about how to price your product or service so you choose the right pricing model that will generate profitable sales. An effective pricing strategy will not only help you sell your products or services in the short-term, but will also increase your profitability over the long-term. Watch this video if you want to learn how to: ** Meet or exceed your revenue goals ** Remain competitive in your market ** Offer quality products at a good price. Comment below to share how did you come up with your price for your product or service. DOWNLOAD: Pricing Model Guide here: http://bit.ly/pricingmodelguide Say hi on other social medias: Facebook: https://www.facebook.com/angelcoleman101 Instagram: http://www.instagram.com/angelcoleman101 Twitter: http://www.twitter.com/angelcoleman101 BONUS TIPS: (design) https://www.youtube.com/watch?v=RKXZ7t_RiOE (wholesale) https://www.youtube.com/watch?v=OigjoQuiz5o https://www.youtube.com/watch?v=Su0PaBtNmqM
Views: 182 Angel Coleman
Pricing a P&C Product
 
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Views: 835 Ronald Sweet
Product Pricing Mistakes
 
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This is one of the lessons from the online course Business Models and Pricing Strategies. http://www.udemy.com/business-model-and-pricing-strategy/?affcode=E0Iddl9XQ3YDRhxj It covers pricing mistakes and how to avoid them as part of your business plan.
Views: 880 Product Discovery
Dynamic Pricing - Advanced product pricing
 
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Configure bulk discounts for each product in your store by creating a table of quantities and discount amounts. Choose from fixed price adjustments, percentage adjustments or set a fixed price for the product. Optionally choose roles the pricing rule should be applied for.
Views: 4005 WooCommerce
Free vs. paid: exploring the pricing model of free vs paid products
 
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For more on pricing models and how to price your products, check out my business apps, books, coaching and courses: http://www.glowingstart.com In this tutorial I evaluate different pricing models. The biggest distinction is to decide whether the price of your product should be free or paid. If you set the price of your product for free, you position your business to have potential to get many customers. You can then try to convert some of those free customers to paid customers. And a small percentage of the free customers typically do convert to paid users. It is up to you to figure out how to make money from the people who get your product for free. One of the common ways to make money from the free users is to offer some paid product or service. Now, the question changes from whether the product should be free, to how much the product should cost. Once you begin thinking about how much a product should cost, the cheapest price and the price that consumers will respond to best is $0.99 but it is also a problematic price for you as a seller because how much money do you really make from such a sale? Business plan course https://www.youtube.com/watch?v=i19XAhb0-BM What is a business plan https://www.youtube.com/watch?v=T63QsuNIwZA What is a business model: https://www.youtube.com/watch?v=dsUz6lfXCkE How to make money with ads: https://www.youtube.com/watch?v=eAw7JowBjc8 Hiring tips and strategies: https://www.youtube.com/watch?v=LEPLs1dOBZg How to identify your target market: https://www.youtube.com/watch?v=loHvzCFnAvg What is KPI and how to use it in your business: https://www.youtube.com/watch?v=fx1x33DKmGc Do you need a business plan? https://www.youtube.com/watch?v=0kYxzkx6JJI How to price your product? https://www.youtube.com/watch?v=qN5No7ON5o0 The lean startup methodology by Eric Ries: https://www.youtube.com/watch?v=HYXTXHteY8Q Steve Blank's customer development theory: https://www.youtube.com/watch?v=_lkRDM8yXxU How to make money from a blog: https://www.youtube.com/watch?v=qrLvNkVVfZc How to deal with business competition: https://www.youtube.com/watch?v=SKcNJsybVsQ How to start a trucking company: https://www.youtube.com/watch?v=ql8jBXgDBT0 Business risk vs. product vs. market risk: https://www.youtube.com/watch?v=NlQgo1KYEqw How to write a business plan: https://www.youtube.com/watch?v=pTKvgsUrLGE
Pricing Strategy -Strategies and Pricing Your Work for Services in the Product Manufacturing Process
 
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This video is about pricing strategy for services in the product manufacturing process for laser cutting machines, involving strategies such as customer communication, pricing structure, and the inspection process. Factors such as assembly and tolerance are discussed, along with customers providing their own electronic files, such as Autocad 3D models in the dxf file format. ABOUT PRECISION CUT INDUSTRIES (PCI) Precision Cut Industries is a laser cutting, metal bending and welding manufacturing business based in Hanover, PA. Precision Cut Industries is a full service contract manufacturer, servicing the metal industry for over 15 years. Their diversification ranges from flat laser cut parts to fully assembled products. Focus industries include agricultural, automotive, construction, renewable energy and food and beverage. To find out more, please visit http://pcilasercut.com/ KEYWORDS Pricing Pricing strategies Pricing strategies in Marketing Pricing analyst Pricing your work Pricing model Pricing strategies economics Pricing strategies for services Pricing strategy and consumer perception Pricing structure Assembly Tolerance Tolerance analysis Machines Inspection process Engineering dxf files dxf file format Autocad dxf file 3D modeling 3D modeling autocad Electronic file Customer Communication Product manufacturing Product manufacturing process YouTube URL: http://youtu.be/OemV6dIkoUI
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1490562 PolyMatter
How to price your product. Answering: how to price my product?
 
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How to price your product and some pricing theory discussion! Take my full course on how to start a business for more discussion on how to price a product: https://www.udemy.com/how-to-start-a-business-go-from-business-idea-to-a-business/?couponCode=y For more tutorials like this tutorial with pricing theory and strategies on how to price a product, please visit http://www.problemio.com In this video I discuss some pricing theory, and explain how to price your product. Many people on my apps approach me and ask me: how do I price my product? Of course, it is difficult to answer because every business is so different. But in this video I give a pretty good overview of the theory of how to price a product in various cases and competition. If you have no competition, then you can price your product by simply experimenting with what the highest price you can charge while maintaining enough sales. But that is rarely the case. The more common case is if you are in a very competitive environment. In this case, you price your product by giving away something very cheap or free. That way you take advantage of a part of the freemium model and take people away from your customers and bring them into your business. And then you hope to convert some of those people into buyers of your more expensive products. Another interesting approach for how you should price your product is the name your own price model. In most situations it doesn't work. But there are some cases where it doesn't cost you money to have another client. So instead of turning them down because they found the price to be steep, you just let them name their own price. For example that is how you can price your product for event attendance or website membership. If you are still wonderiing "how can I price my product?" here is an article on how to price a product from http://www.sba.gov http://www.sba.gov/community/blogs/how-price-your-small-business%E2%80%99-products-and-services And here is an article on how you can price your product http://www.inc.com/guides/price-your-products.html And here is an article on how you can price your product http://www.entrepreneur.com/article/220746 Please check out my business books. Here is my book on starting a business with further discussion on how to price your product: http://www.amazon.com/Get-Business-Ideas-Start-ebook/dp/B00HZUVAUM Book with fundraising strategies to raise money: http://www.amazon.com/10-Fundraising-Ideas-Strategies-strategies-ebook/dp/B00KADT0Q2/ Facebook marketing book: http://www.amazon.com/Facebook-Marketing-Business-Expect-Promoting-ebook/dp/B00LMGPDIK Marketing strategies book: http://www.amazon.com/Marketing-Strategies-People-Problemio-business-ebook/dp/B00IG83T7E/ Mobile app marketing book: http://www.amazon.com/Mobile-App-Marketing-thousands-downloads-ebook/dp/B00LTGV1NO/ Freemium business model https://www.youtube.com/watch?v=8IqWwNLHIsU Business plan course https://www.youtube.com/watch?v=i19XAhb0-BM What is a business plan https://www.youtube.com/watch?v=T63QsuNIwZA What is a business model: https://www.youtube.com/watch?v=dsUz6lfXCkE How to make money with ads: https://www.youtube.com/watch?v=eAw7JowBjc8 Hiring tips and strategies: https://www.youtube.com/watch?v=LEPLs1dOBZg How to identify your target market: https://www.youtube.com/watch?v=loHvzCFnAvg What is KPI and how to use it in your business: https://www.youtube.com/watch?v=fx1x33DKmGc Do you need a business plan? https://www.youtube.com/watch?v=0kYxzkx6JJI How to price your product? https://www.youtube.com/watch?v=qN5No7ON5o0 The lean startup methodology by Eric Ries: https://www.youtube.com/watch?v=HYXTXHteY8Q Steve Blank's customer development theory: https://www.youtube.com/watch?v=_lkRDM8yXxU
A Great Product With All-Inclusive Pricing Model
 
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The Cheesecake Factory Claire Prager Offering a great pricing model and world class service, PeopleAnswers had all the ingredients desired by The Cheesecake Factory Industry: Restaurants www.PeopleAnswers.com
Views: 117 PeopleAnswers
How to Calculate Product Selling Price for Online Business | Ecommerce Product Costing Ideas
 
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Product Selling Price in ecommerce plays a very crucial role in online business in terms of generating profit & minimizes loss. In this video,We have elaborated all the expenses, ecommerce seller needs to add to their Product Selling Price. E Commerce is an emerging industry in India and there are lot of New sellers like to build their online business in various marketplaces like Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Ebay and so on. But maximum sellers do not know the basics of online selling like costing a product and make correct selling price to generate good margin of profit and reduce losses. Earn from Home Zero Investment Business App: https://youtu.be/yepsv4omaME 👉Download Meesho App: https://meesho.com/invite/ZAAYEGA992 Seller Price Calculator Sheet Download link- https://goo.gl/HWjSVw Free Product Research Tool - http://bit.ly/JungleScout-SaleEstimator This video will surely help you to create Correct Product Selling Cost before start online selling. There are number of basic components needs to be considered to make correct selling Price such as Inward Shipping Cost,Outward Shipping Cost, Tax,Variable cost like Packing,Printing,Fixed Cost like Storage Fees,Wedges, Marketplace Selling Fees,Marketplace service taxes,Profit Margin & Tax Rate on your final selling Price. In fact most of the online sellers do not count Miscellaneous expenses which needs to be added on Product Selling Price apart from Marketplace Fees & Profit Margin, Thus at the time of accounting Seller faces tremendous loss. Hopefully through this video you will be able to understand What are the cost should be covered in Product Selling Price, what are the precautions a seller needs to be taken before starting online business. CHECK NECESSARY ITEMS TO START ECOMMERCE BUSINESS affiliate links given below. Inkjet multifunction Color Epson Inktank refill printer - http://amzn.to/2t1UUa1 HP InkJet All-in-One Printer- http://amzn.to/2tYCub6 Laser Black only HP Printer - http://amzn.to/2uq5dI9 HP G5 Notebook for startup- http://amzn.to/2vqrK59 Printing paper- http://amzn.to/2ttKQWJ MRP Labeller Gun http://amzn.to/2tfNDrb Amazon Branded packing material- http://amzn.to/2tXZAPo Non branded White packing bags - http://amzn.to/2nn7D49 Non branded packing Corrugated Box - http://amzn.to/2nz0K0q Bubble wrap - http://amzn.to/2ol3Wwz Tape dispenser - http://amzn.to/2nmWG2B Cutter Blade - http://amzn.to/2nncjH4 If you have any query, doubt or question about ecommerce selling write us in comment box. If you found this video informative Please like and share it. If we have added value to you by this video, Please do not forget to subscribe our channel Get More Update & E commerce guidance: https://goo.gl/THfEAc We provide Ecommerce suggestion, guidance, Tips & Tricks, Tutorials, Ecommerce News updates and all about ecommerce selling.
Views: 117962 ZaaYega Seller Gyan
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 46841 Dan Lok

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