Miranda Kerr was born on April 20, 1983. At the age of 13, Miranda entered fashion industry at Chaay’s Modelling Agency, and later won Australian nationwide model which was arranged by Dolly Magazine and Impulse Fragrances. Moreover, Miranda is the first Australian model who received popularity in 2007 as Vitoria’s Secret Angels. She is probably the first Australian model to join the campaign of Victoria’s Secret. Oh, Miranda also owns her skincare products, KORA Organics.
1997–2006: Career beginnings
At age 13, Kerr entered and won the 1997 annual Dolly magazine/Impulse model competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr's win, local media expressed "concerned outrage" at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries.
Some media outlets[according to whom?] claimed her Dolly shoot (including images of a 14-year-old Kerr in bathing suits) constituted a form of paedophilia. Of the press, Kerr said: "In the media at the time they were trying to cling on to anything remotely to do with paedophilia. Dolly is a magazine for teenage girls, not for old men. And I was fully clothed! Doing a winter shoot! They just made something out of nothing."
Kerr at the David Jones AW13 Fashion Launch, February 2013
Kerr signed to Chic Management's Sydney division. She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modelled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York where she became co-owner of the Bowery Ballroom.
In New York, Kerr had a multitude of runway appearances and then signed with NEXT Model Management in early 2004. From there, she was booked for runway and print campaigns for labels, including Alex Perry, Baby Phat, Lisa Ho, Voodoo Dolls, Levi's, Bettina Liano, Nicola Finetti, L.A.M.B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, Roberto Cavalli, and Ober Jeans. Kerr was also booked for print in magazines such as Elle, Australian Vogue and Harper's Bazaar, and was featured in Australian television advertisements for clothing and hair-removal products.
In early 2006, Kerr appeared on the TV show Project Runway, modelling clothes for contestant Daniel Vosovic's final collection. She signed a contract with cosmetics firm Maybelline New York. Along with several other Victoria's Secret and Next agency models, Kerr was also featured in a music video for the single "Number One" by artists Kanye West and Pharrell.
2007–2012: Victoria's Secret and high fashion work
Following her success with Maybelline, Kerr became the first Australian model to be offered a contract with Victoria's Secret in 2007, replacing Gisele Bündchen. Upon her acceptance, she became the first ever Australian Victoria's Secret Angel joining the stable of models already signed to the lingerie giant, including Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, Izabel Goulart, and Heidi Klum. Before becoming an Angel in 2007, Kerr was already picked to become the successor of Alessandra Ambrosio as the face of PINK in 2006. Kerr's popularity continued to increase as one of the globally recognised Angels when she appeared in the Victoria's Secret 2006, 2007, 2008 and 2009 televised runway shows, which aired on four continents.
Kerr at the AACTA Awards in Sydney, Australia
In 2007, Kerr signed on as the face of Californian fashion retailer Arden B. After debuting in their spring and summer ad campaigns, Kerr returned for their fall 2007 campaign, shot by fashion photographer Diego Uchitel. Following her modeling success with Victoria's Secret, Kerr made a small guest appearance in the CBS sitcom How I Met Your Mother alongside fellow Angels Adriana Lima, Marisa Miller, Alessandra Ambrosio, Heidi Klum and Selita Ebanks.
In 2008, Kerr became the new face of the fragrance Clinique Happy and signed a six-figure deal to be the new face of Australian department store David Jones, replacing model Megan Gale. She also graced the cover of British Harper's Bazaar. Earning an estimated $3.5 million over the previous 12 months, Forbes placed Kerr at No. 10 on the list of the world's top-earning models.