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The Real Don Draper From 'Mad Men'?

7543 ratings | 933265 views
Don Draper is a character that could only exist in fiction: impossibly handsome, endlessly talented, and crippled by alcoholism and other impulse-control problems. VICE was curious to see if there was any truth behind Mad Men protagonist, and that's how we found George Lois. A leader of the Creative Revolution, Lois helped create the campaign "I Want My MTV," and make companies like Xerox, Jiffy Lube, and Tommy Hilfiger household names. He also designed 92 iconic covers for Esquire. Lois is often referred to as an inspiration for Don Draper, but there are stark differences between the two. Here's his story. Watch more true stories behind Hollywood hits: http://bit.ly/The-Real The Real 'True Detective'? - http://bit.ly/Real-True-Detective The Real 'Weeds'? - http://bit.ly/Real-Weeds The Real 'Wolf of Wall Street'? - http://bit.ly/Hey-Mister-Wolf The Real 'East Bound & Down'? - http://bit.ly/1BSTMDD The Real 'True Blood'? - http://bit.ly/16Tx1WG The Real 'Walter White'? - http://bit.ly/Hey-Mister-White Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideos Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Read our Tumblr: http://vicemag.tumblr.com Follow us on Instagram: http://instagram.com/vice
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Text Comments (496)
t ward (25 days ago)
Bullshit video - Draper is clearly a fictional portrayal of Edward Bernays
Imtiaz Amin (1 month ago)
should've put hard subs on the video, these oldies are talking like they're on the deathbed.
Jude74 (1 month ago)
Kinda insulting to compare a guy like this to Don Draper. This guy was a real artist.
Tim Power (1 month ago)
Christopher Gregor (1 month ago)
Draper wasn't an art director, he was a copywriter and then a creative director, there is a distinction.
Christopher Smith (2 months ago)
The inspiration for Don Draper was a man named Bob Backer. Notice the similarity of the names. He worked for the same firm that was trying to get Don from early in the series and who eventually bought the company. Bob Backer is who wrote the Coke song. I knew even before the final episode that this is how it would play out.
Christopher Smith (2 months ago)
My mistake-just looked it up, his name was Bill Backer, and he worked for McCann Erickson.
ronoccc (2 months ago)
Would hardly call Don a 'workaholic' he spends plenty of time sleeping, drinking, bunking off during the day to go see a mistress or go for a swim. Not to mention going missing for weeks at a time
Anonymouse (2 months ago)
Who is Don Draper? He won the world's most coveted award for Biggest Slut on Earth. A friggin whore, that's who. He sleeps with anything that moves. Monogamy is not in his vocabulary. He is such a pig.
Kimmy Fangirl (2 months ago)
Not my Don Draper thanks
Trev (2 months ago)
well this guys talks very highly of himself
llgrctps (4 months ago)
young vanella (4 months ago)
This video should be titled real life peter griffin
Dave's not Here man (4 months ago)
Does anybody notice the fake smile and laugh the host tends to do?
Kevin Manuele (5 months ago)
Chad you suck
Janko Radmanović (5 months ago)
Like the subtile way of showing the BS behind he's ex coworkers..
Nein Gagging (5 months ago)
Not to mention Don Draper wouldn't have even lived past 1980 with a two pack a day habit, 10-15 drinks a day minimum and a high stress job.
Sid El-Mohri (5 months ago)
what's the name of the reporter?
Fidel (5 months ago)
Many stories will never be made public.
Tucker France (5 months ago)
What a surprise VICE makes another crappy video
Adam Steele (6 months ago)
Pete Campbell was a shit head!!
Isabel Batteria (6 months ago)
The Spanish subtitles are horrendous. Done with Google Translate?
Nuno Hipólito (6 months ago)
Don was not an art director! He was a copywriter that was promoted to creative director!!!
Janie Super (7 months ago)
Don't be so hard on Don Draper he was just looking for love
KentThompson (7 months ago)
Funny how George Lois designed 92 iconic covers for Esquire. And there are 92 episodes of Mad Men
bluedance lilly (7 months ago)
I associate Don with my own father. Not the same profession, but the common way of men then - respected at work while having a secret life of being disrespectful at home, tons of affairs and bailing on his family despite all his wife does for him. So selfish, but let off the hook for it. The epitome of sexism of the times.
Gerard Ferry (7 months ago)
that girl is stunning
Eric Johnson (7 months ago)
This sounds like a great agency to work for, and Duck is the man to run it.
Preferred Customer (7 months ago)
Are all vice videos a high school assignments?
Tim McHale (7 months ago)
Nauseating... Was offered a job and turned them down. Dodged a bullet.
Bianca Ugalde (7 months ago)
Don Draper was a creative director, not art director.
Mr. John (7 months ago)
He's not the art director--he's the creative director--Big difference.
MrBahBZ (7 months ago)
George Lois's story is completely unconvincing as a real-life analogue to Draper, or even a direct inspiration. Now, he seems like a spurned child pleading for relevance. His insistence on his greatness is closer to a roadside motel advertising that JFK once stopped his motorcade to drop a deuce in their outhouse than it is proof of his celebrity as the greatest ad-man. Step 1: don't make large posters saying you're better than a fictional character. You look like a loser.
ozark 89 (8 months ago)
I seen alot of TV series but none comes close to Mad Men so much Drama, Details and the shock factors.
Cone Tutoriais (8 months ago)
Hero or Anti-Hero? LOL
Drew Peacock (8 months ago)
The OG Mad Men from the 60s!
MemeyLoaf (8 months ago)
“It’s Toasted”.
Willette J (8 months ago)
Don Draper was NOT an art director. He was a copywriter and a creative director. Bill Bernbach was his hero. Great creative directors are writers, not often art directors. Now all the art directors out there are going to dis this.
Beth (8 months ago)
Rupert Murdochs father and he... Are the ones that wrote the book
R Hugh Sirius Ph.D. (8 months ago)
George later responded to Vice's inquiry by saying, "Fuck You!!"
R Hugh Sirius Ph.D. (8 months ago)
Sounds like Lois Lane a fictional character was more real than George Lois.
Don R. Mueller, Ph.D. (8 months ago)
Imagination is more important than knowledge. -- Albert Einstein.
Imran Dindore (8 months ago)
Someone at VICE was told to work during notice period?
Leah Silk (8 months ago)
nice bit... despite VICE going from being a pretty decent and honest thing to a full-blown liberal retard tool
Moderate Fkr (8 months ago)
I've always believed Lois was wrong when he claimed: "You learn nothing from mistakes." Of course you learn from mistakes. Mistakes are the greatest teachers. The cheapest mistakes are those you see others make, and crucially, understand what you're seeing. But Lois is an arch bullshitter. He apparently doesn't share credit. That's not smart. So he's self centred. Self centred people exaggerate and lie. I founded my own ad agency in the '80s. I built it up from a small graphics studio. I moved mysf to London and bought a Savile Row suit in the summer sale. I wrote great copy, did my own visuals and I pitched well enough to win some big accounts.  But my art was often the work of a network of graphic artists who I hired by the hour - per job. To answer my need to keep my overheads low, I founded the first virtual agency... or did I? To be honest, I've no idea. Maybe it had been done before. Who cares?  The ad business is about creating want, according to the Edward Bernays philosophy as exemplified by Gordon Gekko in that infamous speech to the investors in Teldark Paper, or was it Annacot Steel? Again, who cares? If you need anecdotes to impress people, the biggest lessons you haven't learned are in the mirror ;))
Eric Y (8 months ago)
I saw the title and became intrigued. Sadly, this information comes from Vice, poor journalism at best.
Mike Schaid (8 months ago)
Lois is almost constantly out of focus. I'm sure he didn't like that
Gatsby999888 (9 months ago)
You, sir, are no Don Draper.
Dylan Berry (9 months ago)
The real Don Draper would never brag about himself like this
Shivam K. (9 months ago)
His character has been my inspiration to be in advertising for the past 5 years. Stopped the video as soon as VICE called him an art director. He is a copywriter turned creative director.
snelpiller (9 months ago)
Yeah Hi, I would like to hire the talking goldfish for a upcoming panel show featuring comedians and various talking animals. Let me know, thanks
Bath House Becky (9 months ago)
I love his response to the FCC. We’re gonna get a chimpanzee 😂
Clint Eastwood (9 months ago)
Donald Draper wished he was George Lois.
Neal Kydd (10 months ago)
Don Draper is a brilliant creative fiction - a copywriter based Creative Director. Copywriters generally do make the best team leaders. George Lois is a Creative. A man hard done by at times - a man who set himslef, with a little luck, in the right place with the right ideas at the right time. A man who created himself, as much as the mixture of illusion, ethics, politics and culture that make good advertising. All good creatives steal. Inspiration is not theft.
ProgressiveLiberty (10 months ago)
Look at Draper Daniels...
Clark Kent (10 months ago)
He’s the creative director not the art director...dumbasses
Mike Reed (10 months ago)
Wow! What a blowhard...spewing all those cliches. Can he be anymore of a idiot? Let's see how well he does in today ad landscape...my guess, he'd be fired in 2-seconds.
Joey Miles (10 months ago)
George Lois < Don Draper
Maverick Schneider (10 months ago)
I don't know why I have such a hard time sitting through vice videos.
The Truth (10 months ago)
This guy can't carry the toilet paper to wipe Don Draper's ass.
Limmamikegamma60 (11 months ago)
It was probably a good story. Shame it was made by vice. Thumbs down you sjw loser scumbags
PaulKellyMusic (11 months ago)
this is stupid
Rayne SG a.k.a. inkyrayne (11 months ago)
Lmao, ugh, this just made me feel just a bit older. I remember those television commercials! I loved watching Mad Men and recently did a rewatch of every show. Don wouldn't do an interview like that because he was hiding who he really was. He did desert and steal an identity if you remember but he might just possibly hook up with the interviewer if she was female before turning the interview down.
richard thayer (11 months ago)
commercial artist ....I like Warhol
Humanforfreedom 95 (11 months ago)
George lois is the guy in the "I am ali" documentary!!! I recognised him straight away
MAV (11 months ago)
Fyi los subtitulos no podrian estar peores. En 3:17 tradujeron idea a "culo"
Fluffy Dragon (1 year ago)
love the monkey ad :D
JohnsRadios (1 year ago)
Another con man like the guy in the White House.
Alexander McNealy (1 year ago)
This is bullshit. George Lois was non-talent bum who couldn't hold a job. His legendary 'fights over creativity,' were an orchestration on his part to justify his no talent ass getting fired.
Lidia Frum (1 year ago)
I ve always wondered if people in advertising are proud of themselves of creating WANT and unnecessary NEEDS, and a lifestyle that is based on Planned Obsolescence . There is one scene in MadMan with his hippie lover who is showing to him the artificial meaning of this new industry coming to change people perception. Another significant scene is the ending, Don going basic and restarting his life. These old "masters" giving an interview here about how great they were..makes me feel amused.
Las Personas (1 year ago)
I hope he isn't as miserable as Don.
codemonkeybrains (1 year ago)
Vice is such bullshit.
Mathemoto (1 year ago)
I had to pause right at the beginning, art director? He's a Creative Director.
Guy Fergus (1 year ago)
Would love to see who's the Don Draper of digital agencies
TMsnow (1 year ago)
Who’s the girl??
oddyseus91 (1 year ago)
Don Draper is not the Art Director, he is the Creative Director. Sloppy.
John Marston (1 year ago)
Don Draper never would've lived this long, he drank like a fish.
Pepper1188 (1 year ago)
He WAS gorgeous. Host has peculiar hair.
Tommy Nightmare (1 year ago)
So that makes you a hero or something?
Jill Peters (1 year ago)
Jane Maas. Did George hit that? Was she a hellcat?
Jill Peters (1 year ago)
I'm sorry . Such comments are beneath my upbringing.
Alpha Red Panda (1 year ago)
At the end of each episode it literally says "all characters are fictional and if anyone sees any similarities to anyone, dead or alive, it is purely coincidental".
Jesse Brass (1 year ago)
I can't stand this guy. Mad Men is art, he's irrelevant. And Matthew Weiner will be one day too. The celebration of genius is repulsive. We live and die, that's it. The only thing that matters is what you do for others. Legacy is a pile of garbage.
GEx86 (1 year ago)
Nah, he's nothing like Don Draper.
MinooisaG (1 year ago)
Wtf is this lil uzi vert ad with its shitty annoying music that is unskippable
Frederick C (1 year ago)
how is threaten to kill himself when client turn down your idea is a bad ass thing? what???
Daniel Porter (1 year ago)
Low. Lower. Lois.
Coda Mission (1 year ago)
Salvatore Romano was Art Director. Don Draper was his boss, Creative Director.
Ricki Hearns (1 year ago)
I was always told the inspiration for Don Draper was the gentleman and British advertising agent David Ogilvy.... I've never even heard of this mr. Lois
Marco (1 year ago)
why is Ace Ventura interviewing this guy
Aimee Isaacs (1 year ago)
Khazar Jew (1 year ago)
6billion 6billion oink oink
Nancho Party (1 year ago)
New York, New York Not to be confused with New York, Wyoming.
Natalie Bondurant (1 year ago)
I love her sense of style and haircut! so beautiful!
Hase (1 year ago)
"Don Draper has no talent" Georgie, aren't you a little old for imaginary fights with fictional characters
Danny Walker (1 year ago)
read George Lois Wikipedia page he is a major bullshit artist
jfsssp (1 year ago)
I'm sure this guy is proud of himself but the reality is that advertising is a dishonest cancer on our society
Zach Arbogast (1 year ago)
song at 7:50?
The Original Gamer (1 year ago)
We've got to move these microwave ovens...
TheZchristina97 (1 year ago)
People are looking at this video wrong. No he's not the inspiration for Draper's exact personality. But he held a similar job position which the show was centered around.
Zoran Spirkovski (4 months ago)
Andrew Lindner - You make a good point, kind person.
Andrew Lindner (7 months ago)
Jane Goodnut, I love you. You're fabulous and talented.
Jane Goodnut (7 months ago)
That it is a presumptive and offensive generalisation to state 'people are looking at this video wrong'. If he has that opinion about a particular commentator then state that as a reply to that person's comment. But a blanket assertion like that is patently hyperbole - I'm not looking at the video wrong at all, to say I am is dumb.
Andrew Lindner (7 months ago)
Don't be mean, Jane Goodnut. Support your claim without name-calling. The fact you're here and passionate about this subject tells me you're capable of doing so. Why not do so? I agree with MrBahBZ and TheZchristina97. They both make good points. What point is it that you're really trying to make?
Jane Goodnut (7 months ago)
TheZchristina97 - You're looking at the video wrong, idiot.
Mk Sv (1 year ago)
Title : "The real Don Draper from Mad Men" First 60 seconds : "I'm the opposite of Don Draper" Fuck sake.
Mk Sv (1 year ago)
I take my words back, this guy is a genius
Loko (1 year ago)
Lol the anchor is Mr Kaplan bitch looks like lesbo...

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